I follow a lot more people on Twitter than who follow me (Twitter handle @erin_leigh_east in case you want to follow). And I am okay with that considering I am a Twitter novice. But the people and organizations I follow can be broken down into categories. I follow musicians or bands, celebrities, a few friends, news sources, magazines, local businesses, and Lehigh University.
I mostly follow celebrities and bands. Although my news sources are getting up there. I follow Time magazine, Today, Wall Street Journal, and many others. It's nice to look at them and see what stories are running. It helps me to stay connected with the rest of the world. Usually more research is involved, but it's nice to know the current events. As for celebrities, it is all over the board. It ranges from the cast of E! News to Taylor Swift to Olympic athletes. It is for pure entertainment value to follow the celebrities. I especially love when the dance moms tweet live with the show. But it is interesting to see what the celebs endorse and want to bring to the attention of their fans.
Twitter was just starting to become a thing when I was in high school. It is fun to see what they are up to and read their thoughts on Twitter now that we are all out in the world. I only stay in touch with a few of them, but I still follow the ones I am not close with on Twitter. You just never know when they are going to say something good or funny. It is also interesting what goes on on other college campuses.
My favorite local business that I follow is not currently local to me. It is a cupcake shop that is in my hometown. They won Cupcake Wars on Food Network and her cupcakes are delicious! She is always posting pictures or endorsing her business and having giveaways on her Twitter and Facebook. If anyone is ever in West Reading, PA go to Ady Cakes.
There are so many people and organizations to follow for Lehigh University. I follow the Dean of Students, LU Athletics, Bethlehem Police, Asa Packers Ghost and so many others. It is just a good way to stay connected on campus. Someone will let you know what is going on around you.
Twitter has become a fast paced interaction with everyone that I know and don't know, and I am starting to really like it. I am finally getting the hang of it, so hopefully more tweeting can take place!
Great that you're feeling more comfortable. It's time to start analyzing the community you are building. How do you think the tool will be a part of a future communications campaign you might launch?
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