Mediactive

There is another media class that I am taking in which I am required to read a book called Mediactive by Dan Gillmour. The following link is to a page that he labeled "For Consumers." Some of these points correspond with the class discussion. He gives five really helpful tips for social media consumers. Mr. Gillmour advises that the consumers:
1) Be skeptical of nearly everything
2) Don't be equally skeptical of everything
3) Go outside your comfort zone
4) Ask questions
5) Learn and understand the media techniques

He goes into farther explanation of what each of the above on the list mean in terms of social media use. He says we should be skeptical of everything because no one can ever be sure about others trustworthiness. But don't be as skeptical because there are some sources that are indeed reliable. We just need to scope out those sources and be able to trust them. By going out of your comfort zone you can discover new things and techniques. It can also help to be well informed and help with the seeking out of the reliable sources. Asking questions falls in the category of research, homework and many other things. It allows us to learn and seek out the information we need from the reliable sources, while remaining safe from the untrustworthiness of others. And finally learning the techniques and understanding them helps us, as consumers, how to effectively use the media platforms.

Dan Gillmour's book is full of great advice and pointers for media creators. There is a whole chapter on how to establish "your brand." And how having a "home base" where you build up who you are and update this site frequently to keep people in the know, all while brand building. It is an easy read and I would recommend checking out the link and his site, as well as reading his book. It would be helpful for media creators who want to better understand the many media platforms and how to use them effectively.
   
For “Consumers”